Mensline has a somewhat controversial history; the line opened in 1993 and was initially called the bisexual men's help line, the first advertisements encouraging callers to the line caused considerable public outrage. The main reason being:

The relatively unknown sexual behaviour of some straight identifying men was now being publicly acknowledged, this at a time when the Medias portrayal of "AIDS" as the "Gay Plague" was only fuelling the publics fear and ignorance of the issue.

A few years later the name Mensline was adopted, and up unto 2004 we have received over 11,000 calls. We advertise in local and regional papers in Western Australia, recently we introduced adverts that can be seen on the local Perth community television station ACCESS 31, this has seen a steady rate of callers who would normally not know about our service. Due to information technology changes we continue to move with these changes and this is why we now have an internet presence.